Google Analytics For Physical Environments
Gallery Analytics is a site specific installation by Swedish artist Jonas Lund, made especially for the Momentum exhibition as part of the Rewire festival. By setting up a mesh wifi network and combining it with custom made software, Gallery Analytics is able to track every wifi enabled device moving around in the exhibition area in real time. Similar to how a shopping mall is tracking their visitors to determine how well a window display converts customers, Lund will be able to provide in depth analysis of the exhibition visitor’s movement in the space and from that distill how well the works in the exhibition performs. The wifi mesh network is connected to an online, openly available, gallery analytics website where the tracking data and analytics can be accessed. This interface is also installed in the exhibition space, to enable the visitors to detect that they are being analyzed.